AI Agency for E‑commerce Website Creation
Customer Journeys that Convert
Why artificial intelligence has become essential in e‑commerce
In 2025, artificial intelligence is no longer a gimmick: it optimizes every stage of the sales cycle. At DBM, a web agency with strong e‑commerce expertise, we design digital projects and tailor‑made AI solutions that personalize journeys, automate repetitive tasks, and improve the profitability of your online store, without compromising on user experience.
Our AI Pillars for a High‑Performing Store
In a constantly evolving market, artificial intelligence becomes an essential asset for optimizing customer experience and boosting sales. Discover the foundations on which to build a high‑performing store: intelligent tools, precise data analysis, and strong personalization that turn every interaction into an opportunity for growth.
1) AI in Service of User Experience
On the front‑end side, AI technologies act as real partners of the customer experience: they simplify navigation, anticipate expectations, and suggest the most relevant products at the right moment. Integrated into an advanced search engine, a recommendation algorithm, or a high‑performance chatbot, they work in the background with discretion yet effectiveness, to stimulate engagement and increase user satisfaction.
2) Smart On‑site Search
Among AI applications, an intelligent search engine that understands intent, corrects errors, uses lemmatization and domain‑specific synonyms to guarantee relevant results. It boosts products based on stock levels and business priorities, and avoids empty results through automatic redirects and rewrites—offering a smooth experience.
3) 24/7 E‑commerce Chatbot
A conversational assistant trained like an expert on your data (FAQ, return policy, catalog), the AI chatbot handles up to 80% of recurring requests, qualifies leads before handing off to your teams, and strengthens your brand image by making customer relations smoother.
AI also centralizes tickets and history via CRM and Helpdesk, giving a complete view of the customer journey. It easily transfers complex requests to a human adviser and tracks key KPIs (CSAT, first‑contact resolution, conversion) to continuously improve service and satisfaction.
4) Automatically Generated Content & Product Sheets
AI automatically generates descriptions, titles, meta tags, and product attributes, while harmonizing the brand’s tone. Thanks to A/B testing on listings and sheets, it optimizes wording and visuals to increase engagement and conversions.
5) AI‑Assisted SEO
AI organizes content via semantic clustering and optimized internal linking, while improving Core Web Vitals through technical and editorial adjustments. It continuously monitors SEO rankings and flags anomalies for a strategy that is always responsive, in service of growing your turnover.
6) Internationalization & Automatic Translation
AI enables smooth deployment of multi‑language digital projects directly from the back‑end, ensuring consistent terminology across all content. It takes into account local variants to adapt to cultural and linguistic specificities, while optimizing international SEO using hreflang tags, ensuring maximum visibility in each market.
7) Predictive Logistics & Operations
Applied to both B2B and B2C e‑commerce, AI allows demand to be forecasted precisely to optimize inventory management and avoid stock‑outs or surplus. It detects anomalies such as unusual returns or fraud attempts, reinforcing operations’ security and reliability. At the same time, it adjusts promotions and pricing strategy to maximize margin, offering more agile and high‑performing commercial management.
Our Support Methodology
Scoping : A key phase of your digital project that includes a data audit, GDPR compliance verification, and the definition of business objectives as well as KPIs to guide the project.
Prototype : This stage consists of testing solutions with real data and validating the results with business teams to ensure their relevance.
Deployment : Covers technical integration of the solution, training of teams, and setting up quality monitoring to ensure successful adoption.
Steering : Through dashboards, regular iterations, and a roadmap of developments, this phase ensures continuous improvement and a long‑term strategic vision.
Concrete Use Cases
Semantic search on a catalog of over 50,000 SKUs : AI technologies improve relevance of search results, leading to a significant increase in conversion rate on internal search.
Personalized recommendations on product page and cart : By analyzing user behavior, it offers tailored suggestions which increases average basket size.
Customer service chatbot : Thanks to automatic responses and request sorting, response times drop and the volume of incoming emails is reduced.
Automated generation of 5,000 multilingual product sheets : AI accelerates creation of coherent and optimized product content for each market, facilitating international deployment.
Demand forecasting : It anticipates needs to optimize stocks, reducing both out‑of‑stock and overstock.
Internal Linking & Associated Content
Optimized category pages : Creation of category pages enriched with strategic keywords and relevant content improves product visibility and strengthens internal linking for better SEO.
Buying guides, comparisons, glossaries : These editorial contents help users better understand the offering, improve the customer experience and reinforce the site’s authority in its sector.
Case studies and customer testimonials : Highlighting concrete examples and credible testimonials enhances brand expertise and builds trust, while generating quality SEO content.
FAQ – AI & E‑commerce
Can AI help me analyze SEO performance of my website ?
AI technologies analyze keywords, metadata and internal linking to optimize structure, readability and navigation, while detecting slow or poorly indexed pages. They also examine backlinks and competition to increase visibility and authority of the site.
How to start AI on my store ?
We begin with a quick audit of your e‑commerce site covering data, SEO and user journeys to identify and prioritize one or two high‑ROI use cases. These initiatives are then validated through a proof of concept (POC) to measure their concrete impact.
What budget should be planned ?
Depending on your specific needs, level of complexity and existing infrastructure, we work both on targeted optimizations and on deploying a full AI foundation. Our progressive approach, structured in steps with measurable KPIs, guarantees concrete results at each stage.
What about GDPR and security ?
Our solutions strictly comply with GDPR through data minimization, controlled retention period, and full traceability. They rely on European hosting and undergo regular security reviews to ensure protection of information.
Does AI replace my teams ?
No, your experts keep their full place. It automates low‑value tasks and assists your teams (marketing, e‑commerce, customer service) to gain efficiency.
Take Action
Let’s talk about your AI e‑commerce digital project :
Contact-us (via form) – https://www.debussac.net/en/contact/
DBM – De Bussac Multimédia • 44 avenue des États‑Unis, 63000 Clermont‑Ferrand • +33 (0)4 73 40 65 65