How to modernize and optimize the digital experience of Voyages Fontanon?
What solutions to smooth navigation and generate more qualified leads? How to simplify content management while showcasing the offer?
Expertise
- Usability & UX
- ERP Integration
- Assurances / Trust Signals
- Offer Segmentation
Technologies
Year
- 2025
Introducing Voyages Fontanon
Journeys for individuals or groups.
Voyages Fontanon is a renowned company specialized in customized travel. With solid expertise in tourism, it offers a wide range of services from group tours to individual trips, tailored to each client’s preferences and needs. Their team of experienced advisors provides personalized support, ensuring a unique and unforgettable experience, no matter the type of travel chosen.
Voyages Fontanon also stands out by its commitment to offering comfortable and safe travel aboard its latest‐generation “Grand Tourisme” coaches, fully equipped to guarantee a pleasant and serene transport experience throughout the journey.
The Challenge
As part of the redesign of the Voyages Fontanon website, our experts took up the following objectives:
- Provide a clear and comprehensive presentation of all travel offerings
- Streamline user journeys to facilitate search and booking
- Boost lead generation
- Simplify content management and updating by internal teams
Main Features of the Solution
To meet these challenges, we rethought the Voyages Fontanon site using WordPress, a flexible and high‑performing solution.
From the very start, several collaborative workshops were held to precisely identify stakeholder expectations:
- A focus group to structure the travel offerings and identify internal requirements.
- A card sorting workshop to prioritize content and design an optimized information architecture.
This work helped improve the user experience and simplify the booking process, with a clear goal: increasing conversions.
An Optimized & Anticipated Buying Experience
The travel search has been greatly simplified. From their first visit to the site, users can perform an intuitive search by destination and travel dates, whether for group or individual travel. Navigation has been designed to be fluid and intuitive, allowing each user to quickly find the offer that fits them.
Each travel type is clearly highlighted, with detailed information (itinerary, pricing, formalities, services…) to reinforce traveler confidence.
Well‑placed calls to action encourage contact and facilitate the purchase journey.
Finally, to simplify content management and reduce workload of the internal Voyages Fontanon teams, the site has been connected to:
- The SpeedMedia API to automate management of individual travel offerings, which was formerly handled manually.
- The ABC ERP to automatically generate group travel offers and their main content, for more efficient management.
