What solutions to encourage conversion and drive bookings ?
How to present Urban Sports Bar’s offers ?
Expertise
- Agenda
- Digital strategy
- Réservation en ligne
- Showcase Site
- Site vitrine
- Stratégie digitale
- UX and ergonomics
Technologies
Year
- 2023
Introducing Urban Sports Bar
A new concept, new clientele, a new challenge for Urban Soccer, the undisputed leader in 5-a-side football. Welcome to the new Live Sport HQ: Urban Sports Bar.
Urban Sports Bar revolutionizes the sports experience by offering a friendly gathering place, where sports passion, culinary pleasures, and shared moments blend. Thanks to a substantial audiovisual setup, sports fans can follow the biggest live sports events and dive into the heart of the action, experiencing every moment as if they were in the stands.
But the Urban Sports Bar experience is not limited to sports. The establishment also offers a gourmet menu with an enticing selection of homemade dishes and snacks prepared with fresh, quality ingredients, to satisfy the most demanding palates.
Whether it’s to celebrate a birthday, organize a seminar, or simply meet up with colleagues, Urban Sports Bar offers infinite possibilities for memorable events. One thing is certain: at DBM, we have already adopted the concept: the team regularly gathers to share friendly moments and enjoy exciting games of padel!
The Challenge
Urban Soccer called upon our WordPress expertise for the creation of the Urban Sports Bar website using WordPress with the Elementor editor.
- Present the complete Urban Sports Bar offering
- Highlight the brand image of this new concept
- Attract customers and generate bookings
- API connection with an external tool
A challenge brilliantly met by our team, demonstrating once again our expertise in WordPress website design and our ability to effectively meet Urban Soccer’s unique needs.
Key Axes of the Solution
Thanks to our WordPress expertise and the use of the Elementor editor, our team met the ambitious challenge of designing and launching the Urban Sports Bar website in just one month.
We designed a dynamic and intuitive website that showcases the entire Urban Sports Bar offering. Every aspect of the customer experience, from gourmet menus to sports activities and special events, is presented clearly and attractively.
By using Elementor’s advanced features, we customized every element of the site to reflect the unique brand image of Urban Sports Bar. Vibrant colors, dynamic visuals, and a modern layout were carefully integrated to capture visitors’ attention and convey the spirit of conviviality and sharing of this new concept.
We developed a “Broadcasts” page allowing users to follow live sports matches being broadcast and to book a table. To do this, we connected the site to Fanzo, an online service that references establishments broadcasting live sports events, including Urban Soccer centers. Thanks to this integration, all data related to match broadcasting is automatically updated on the Urban Sports Bar broadcasts page. This means the Urban Soccer teams no longer have to manually enter this information, thus simplifying the process.
To facilitate searching, we added a “location” filter as well as several time-related tags. These features allow fans to stay connected with their favorite teams and not miss any moment of action.
Thanks to strategically placed calls to action, optimized booking forms, and intuitive navigation, we enhanced the site to maximize conversions and encourage visitors to book their next Urban Sports Bar experience in just a few clicks.
