How to immerse the user in the brand’s DNA ?
What solutions to promote conversion ? How to showcase the brand’s technical products ?
Introducing Oxsitis
Quality, technicality, proximity.
Created in 2008 by Fabien Andrieux, a passionate Auvergne native, Oxsitis is a company specializing in sports hydration. The brand manufactures and markets sports equipment as well as a range of sports nutrition for men and women practicing outdoor sports such as trail running, road running, triathlon, cycling, hiking, etc.
Endowed with exceptional know-how, Oxsitis designs high-performing technical products suitable for all conditions. The brand attaches great importance to the rigorous selection of its partners and suppliers, to offer unparalleled quality. As an outdoor player, Oxsitis is committed daily to reducing its environmental impact and carbon footprint. With this in mind, the brand favors eco-design for a large part of its textile range, as well as for all Slimbelt belts.
We are proud to collaborate closely with Oxsitis on exciting projects.
The Challenges
If Oxsitis knows the requirements and expectations in terms of sports equipment better than anyone, our team, on the other hand, knows how to leverage its expertise to meet the following objectives:
- Redesign the site using Woocommerce
- Optimize the user experience with a User-Centric and Mobile First approach
- Work on the site’s tree structure to facilitate navigation and promote conversion
- Interface the site with Oxsitis’ ERP for optimal order and logistics management
- Showcase products and create internal linking to optimize SEO
Key Axes of the Solution
For the implementation, the Team opted for the WordPress CMS and more specifically the WooCommerce module, which offers all the necessary functionalities to create a high-performing and business-generating online store.
Oxsitis is synonymous with strong identity, quality, technicality, and performance. That is why our team dedicated itself to the complete architecture of the site to offer an immersive navigation experience and immerse users in the very essence of the brand.
The site’s tree structure was thought out with a main menu structured by categories and products to streamline searching and facilitate the act of purchase. Furthermore, we worked to create a User-Centric and Mobile First site, with product sheets richer in content and more ergonomic product segmentation.
To promote conversion and boost sales, we highlighted the complementarity of the brand’s different products through optimized product sheets, using additional sales or “cross-selling” techniques. Significant internal linking was also implemented to facilitate navigation and optimize natural search engine optimization.
The user experience is a priority for our team. That is why the site includes educational content such as customer reviews, an FAQ, and reassurance elements, to support customers throughout their journey.
Finally, it was essential that the Oxsitis team could manage logistics easily and quickly from a single tool. We therefore connected the site to the ERP used by the brand, thus allowing automatic order descent.
The DBM team is proud to have given Oxsitis products visibility and generated strong engagement around the brand.
