How to make the product catalog both attractive and immersive for visitors ?
How to showcase the expertise of Maison Mathieu in an impactful way ? What actions should be implemented to optimize the conversion of visitors into customers ?
Introducing Mathieu Chocolatier
From father to son for two generations.
Founded in 1982, Mathieu Chocolatier embodies excellence and innovation in the world of chocolate and pastry. From father to son for two generations, Mathieu Chocolatier has been perpetuating a unique artisanal know-how in Auvergne for 35 years.
Located in Riom and Mozac, Mathieu Chocolatier offers a varied range of artisanal chocolates, crafted from the best ingredients and the finest cocoa beans. In addition to their chocolate creations, Mathieu Chocolatier is also renowned for its divine pastries, having notably won the gold medal from the Confédération de la Pâtisserie de France, testifying to the exceptional quality and expertise of its products.
Whether you are looking for a gourmet gift or simply want to treat yourself, Mathieu Chocolatier is the ideal place to satisfy your sweet cravings.
The Challenge
The redesign of the Mathieu Chocolatier website using WordPress was an exciting challenge for the DBM team, aiming to create an immersive and engaging online platform. The main objectives of this site transformation were:
- Highlight the entirety of Mathieu Chocolatier’s product catalog, offering visitors a gourmet browsing experience.
- Tell the captivating story of the house, creating an emotional connection with customers and strengthening the brand’s identity.
- Optimize conversion by integrating tools and features that encourage visitors to visit the store.
This redesign represents a real opportunity to revitalize Mathieu Chocolatier’s online presence while promoting its artisanal expertise.
Key Axes of the Solution
One of the main challenges was to design a user interface that combines visual dynamism with simplicity of use. Thanks to WordPress, a highly versatile CMS, we were able to leverage its flexibility to create a tailor-made solution that perfectly meets the project’s requirements.
The site’s tree structure was meticulously planned to naturally guide visitors through the varied catalog of delightful chocolate creations from Maison Mathieu Chocolatier. The site’s graphic aspect elegantly reflects the brand’s refined aesthetics.
To promote conversion, “I wish to order” calls-to-action (CTAs) were strategically placed on each product page, inviting visitors to choose their most suitable ordering method.
Cross-selling, titled “Discover other delicacies,” was not overlooked, highlighting complementary products, encouraging customers to explore the offer further and enrich their order with appetizing suggestions, which also increases visitor engagement during each session.
