How to create an effective customer journey ?
How to promote the brand’s commitments ? How to facilitate content accessibility ?
Expertise
- Interactive map
- Mobile First
- Showcase website
- UX and ergonomics
Technologies
Year
- 2021
Introducing Chez André
From the pasture to the plate !
Chez André, formerly Boucheries André, is an independent Lyon-based SME, rooted in regional breeding and butchery tradition for 3 generations. Since its creation in 1933, this family business has worked directly with local artisans, breeders, and producers, without intermediaries, to obtain fresh, tasty, and local products. This short supply chain corresponds to Chez André’s DNA : “FROM THE PASTURE TO THE PLATE.” This commitment ensures the quality of their products and allows the brand to participate in sustaining the industry and the local economy ! From cutting to product elaboration, everything is prepared in the Sodely De Brignais workshop. Pâté en Croûte, Saucisson Brioche… Chez André’s charcuterie experts use their know-how to create regional specialties while ensuring impeccable quality.
Enough to make the taste buds of our gastronomy lovers water !
The challenge
Over the years, the brand identity and the offer of Chez André have evolved considerably. It was imperative for the brand to have a modern site, both graphically and ergonomically.
Chez André, therefore, called on us for the redesign of their site. Our objectives :
- Create a custom showcase website
- Develop an effective customer journey to introduce the brand and its values
- Facilitate navigation and access to information with useful and relevant educational content
- Promote recruitment
- Offer a customer experience better suited to mobile navigation habits
The Strong Axes of the Solution
For the new Chez André site, the DBM team designed a new, more user-friendly environment and a more refined tree structure to facilitate navigation and information search. Indeed, the customer journey is built so that visitors quickly become aware of the services and products offered by the brand.
At DBM, we know that the best way to maintain a customer’s attention is to show them that the brand has what they are looking for.
This is why we provided educational content. Recipes are available from the blog “Le Magazine d’André” and specific functionalities were developed on the product presentation pages : depending on the chosen cooking method, different cuts are suggested on a graphic representation of the animal. Depending on the selected cut, the quantity per person and preparation advice are provided.
The recruitment area was also optimized to provide visibility to job offers and encourage applications. Candidates can view offers, be alerted by email of new vacancies, and track their applications via access to an account. This was implemented through an interconnection with the recruitment software used by the Chez André brand.
Developed with WordPress, the new pages of the site were designed Mobile First. We, therefore, defined the interface strategy in the mobile version beforehand before adapting it for wider screens.
