How to organize the site content to present Clim’Flammes’ offer ?
What site architecture to create interconnection between content ? How to highlight the brand’s know-how and expertise ?
Introducing Clim’Flammes
The expert in air conditioning, heating, and plumbing
Feeling cold in winter or hot in summer? For 20 years, the company Clim’Flammes (formerly Clim élec) has been specialized in installation, repair, and maintenance work for air conditioning and heating equipment in Puy-de-Dôme, Allier, and Haute Loire. The team also carries out plumbing work: water supply and the installation of sanitary equipment.
Their specialty? A team composed of real technicians who master all the necessary techniques for installation, maintenance, and repair.
With an aging website, Clim’Flammes called on DBM to modernize it. Taking advantage of this redesign, the content was rethought and reorganized to best present the brand’s activity.
It is their human values that we share and the relationship of trust and transparency between our teams that allowed, in part, the concretization of a beautiful project.
The Challenge
We accepted the mission entrusted by Clim’Flammes and developed their website to:
- Clearly present the offers and promote the activity
- Provide elements of reassurance (trust-building)
- Simplify site administration
- Develop their web presence
A challenge met by the DBM team thanks to our expertise in the open-source solution WordPress.
The Strong Axes of the Solution
It was obvious: we had to capture the attention of internet users as soon as they arrived on the site by clearly presenting the brand’s activity and know-how.
The entire team worked to implement a clear and dynamic site architecture, associated with structured and engaging content. Product segmentation made it easier to find information and make contact. Various pages dedicated to past projects and services were created to demonstrate their expertise, present the different brands Clim’Flammes works with, and reassure visitors. Internal linking was implemented to optimize the navigation experience.
Like every site created by DBM, the objective was to provide an ergonomic tool that could adapt to all devices.
The choice of WordPress technology allowed us to provide a clear and scalable interface with an easy-to-use back-office to optimize site management and administration.
