What playful and intuitive approach to revitalize the image of the city of Cusset ?
How to easily allow access to all services offered to users ?
Introducing the City of Cusset Website
A different perspective on Cusset
Cusset, a municipality in the Allier department, is the second largest town in the Vichy Communauté conurbation. Located on the foothills of the Bourbonnaise mountain, the municipality offers its 14,000 residents a pleasant setting, a rich historical heritage, and a full cultural and social life.
And it’s hard to mention the leisure and entertainment offered by Cusset without talking about the one that thrills the SF enthusiasts of the DBM Team: The Générations Star Wars et Science Fictions convention. Every year since 1999, in April, the city is populated by strange creatures and echoes with “May the Force be with you” and “I am your father.”
To be discovered with or without a lightsaber !
The challenge
The city of Cusset contacted DBM for the creation of a new website intended for its residents and visitors in order to:
- Present its territory and revitalize its image
- Offer numerous services and enable online procedures
- Have a pleasant and efficient mobile showcase
An intergalactic mission perfect for the Jedi Knights of the DBM Team.
The Strong Axes of the Solution
The dual challenge of this site is to modernize Cusset’s image and centralize the municipality’s service offering, led us to work simultaneously on these two aspects: UX and graphic design.
The user experience was optimized by simplifying the paths for accessing content and by integrating custom interactive elements. Thus, the interactive map makes it possible to quickly identify and locate restaurants, cafés, parks, sports and leisure areas, public services, cultural venues, etc. Upcoming shows are also accessible, highlighted at the top of the page, with buttons inviting direct booking on Billetweb.
The graphic charter was entirely redesigned and revamped with bright colors, the tone of which is set by the homepage carousel. And it is with the WordPress CMS, customized by us, that the new Cusset site was able to come to life: original and sparkling, just like this “different perspective” that the municipality invites us to have on its city !
