A benchmark for online perfume boutiques
What platform to support the growth of this brand with a thousand fragrances ?
What functionalities for a better customer experience ?
How to improve mobile conversion ?
Expertise
- Cross selling
- Digital strategy
- E-commerce
- ERP Integration
- Mobile First
Technologies
Year
- 2019
Introducing Tendance Parfums
A scent of success
Over 10,000 references for this e-commerce site that distributes its perfumes online. Over the years, Tendance Parfums has established itself on the web and succeeded in mobilizing the biggest brands. Thousands of customers are already loyal to it. With its dynamic and experienced team, the brand today stands as a leader in the field of online perfumery.
What we like about Tendance Parfums ? Besides the ambitious side of the project that stimulates and delights us, it is the e-shop’s consulting approach that provides its customers with the experience of a physical store, from a computer or a smartphone. Not only does Tendance Parfums offer attractive prices all year round, but it also advises us on the choice of our eau de toilette !
The challenge
To support its growth, Tendance Parfums called on DBM to equip itself with a site commensurate with its ambitions. Its objectives:
- Carry out the technical migration from Magento 1 to Magento 2
- Interface the site with the company’s ERP for efficient stock management
- Have a high-performing site on smartphones
The Strong Axes of the Solution
To make its mark on the web, Tendance Parfums needed a powerful development tool. The DBM Team understood this well. After a first version of the site under Magento 1 and rapid growth, we helped our client move up a gear.
The migration to Magento 2 brings with it a host of improvements, notably greater flexibility in administering the solution in the back office. A more convenient modular architecture also for our developers in connecting the ERP stock management component. Thus, the store and logistics now work in perfect synergy for a better user experience.
As a true partner, DBM supports Tendance Parfums in its digital strategy by adapting to new needs, trends, and technological evolutions.
