How to place the user at the heart of the T2C informational website ?
What tree structure to facilitate its handling ?
What ergonomics for a predominantly mobile use ?
Expertise
- Showcase Site
- Visually impaired accessibility
- Real-time updates
Technologies
Year
- 2017
Introducing the T2C
The famous burgundy bus of Clermont-Ferrand
If you have ever taken a burgundy bus or tram in Clermont-Ferrand, you know the T2C network. Since 1983, this company, originally private and switched to public management in 2012, markets and provides the service offer for the Public Transport of the Clermont-Ferrand metropolitan area. In total, more than 250 km of regular lines and over 120,000 travelers use its routes every day.
Among the main orientations of the network are: developing urban mobility and strengthening social cohesion. T2C intends to achieve these two objectives by placing the user at the center of its concerns and priorities. Hence its desire to have a clear and complete website for its passengers. But not just any site, because mobility means responsive design for smartphone use.
The challenge
In order to meet the needs of its users and allow real-time information sharing, T2C called on DBM to evolve its site and to:
- Inform visitors about traffic disruptions and give them practical information
- Rework and simplify the tree structure
- Emphasize mobile affordance
A user-centric approach for the satisfaction of all passengers !
The Strong Axes of the Solution
After a first website created by our agency with the Drupal CMS, the T2C network wanted to optimize it and make it viewable on different devices: computer, tablet, and smartphone. Our super Team therefore redesigned the site with a responsive approach, but not without having reworked the UX and user journeys.
Indeed, to meet the platform’s need for mobility, it was necessary to simplify its tree structure and its manipulation. Tests by users allowed us to validate our choices. Thanks to the flexibility of Drupal technology, we were able to implement real-time sharing of traffic information, quick access, and optimized route calculation.
For the visually impaired, the site was also designed to be accessible via screen reading
