What web design, both trendy and timeless, for Clermont-Ferrand’s most fashionable concept store ?
What approach to choose to offer an incredible mobile user experience ?
How to develop the brand’s notoriety and increase its sales nationally ?
Introducing Inside
Urban fashion at your fingertips
Inside is the trendy urban fashion boutique in Clermont-Ferrand. The clothing, shoes, and accessories offered are carefully selected for their style and manufacturing quality. The brands distributed are all renowned, some of them for their ethical positioning. A good address for the sneaker fans of the DBM Team ! You can even find designer and ultra-practical equipment there today for strolling with your toddlers in the city center.
For over twenty years, the concept store has welcomed Clermont-Ferrand residents in a minimalist, industrial setting and a lounge atmosphere. And it works ! That’s why Inside wants, with its e-shop, to offer its products to a national clientele. 7,000 references of urban must-haves within a swipe’s reach to treat yourself from your smartphone.
The challenge
For over 20 years, Inside has welcomed Clermont-Ferrand residents to its trendy boutique in the city center. It contacted DBM to duplicate its concept store in an online version with the following objectives:
- Have a virtual boutique just as trendy as its physical store
- Focus on design and mobile UX
- Develop its sales by reaching a national clientele
The Strong Axes of the Solution
Urban concept definitely means lightness and mobility. The DBM Team therefore initially focused its energy on producing a modern and functional site design with a “mobile first” approach. The sobriety of black and white, central to the brand’s graphic charter, and the “full size” display of products contribute to the simple and effective look of the mobile site.
Another important point: the possibility for the user to easily find what they are looking for among the 7,000 references of the boutique. We achieved this thanks to a well-thought-out filter system that is easily retractable on mobile. Finally, we added a blog to the site presenting news, promotions, and new trends in urban fashion. As for the technical solution, the flexible WordPress CMS was chosen for its suitability for the need.
