Social Media Training: Develop your digital presence
Master social media to boost your online visibility
Master social media to boost your online visibility
In a world where digital presence has become essential, our social media training supports you in developing an effective marketing strategy on Facebook, LinkedIn, Instagram and other social platforms. Designed for professionals looking to strengthen their brand image, this 2-day training will give you all the keys to optimize your digital communication.
A complete and operational training
Training objectives
At the end of these two days, you will be able to:
- Select the most relevant platforms for your business
- Develop a high-performing editorial strategy adapted to your targets
- Create and develop your community to build lasting social connections with your customers
- Use professional tools for social media management
- Set up sponsored campaigns to maximize your impact
Detailed program
Day 1: Discover and understand the different social networks
This first day will allow you to understand the best practices of each social network. You will learn about the specific audience of each platform to identify the levers for optimizing traffic to your site. Data and statistics analysis will be at the heart of your learning to increase your performance.
On the program:
Facebook: formats (profile, page, group), business use, Meta Business Suite, advertising
Instagram: operation, professional uses, creating effective posts and hashtag strategy
LinkedIn: professional profile optimization, business strategies, sponsored content
Day 2: Use and publish on social networks
The second day is entirely dedicated to practice. You will take action on concrete cases to optimize your image on social networks.
On the program:
- Development of your personalized editorial strategy
- Discovery and creation of personas
- Creation of your professional pages
- Use of multi-platform management tools
- Practical exercises: publishing, moderation, community engagement
- Post-training support with implementation of a medium-term follow-up strategy
Practical information
Duration: 2 days
Location:
At our agency
DE BUSSAC MULTIMEDIA
44 Avenue des États-Unis
63000 Clermont-Ferrand
or at your company.
Target audience: People in charge of social media communication.
Prerequisites:
- Proficiency in using a computer
- Navigation in hard drive directory structure
- Writing with an advanced text editor
Teaching resources:
- Training room dedicated to this purpose, equipped with the essential computer equipment for its proper conduct and in compliance with provisions regarding accessibility for people with disabilities
- Tutorial materials provided to each participant
- Training certificate issued at the end of the program
Our pedagogical approach
Our training combines theory and practice for rapid and lasting skill development:
- Expository method to assimilate the fundamentals
- Active method with practical exercises and real-life situations
- Continuous assessment to measure progress and achievement of objectives
- Post-training support to guarantee the application of skills in real conditions
The benefits of this training
✓ Significant improvement of your brand image
✓ Optimization of the conversion process
✓ Increase in traffic to your site
✓ Creation of an engaged community around your brand
✓ Mastery of professional social media management tools
Ready to develop your presence on social media?
Our training, accessible to people with disabilities, opens the doors to effective and measurable digital communication.
Contact us for more information or to schedule your session:
📞 04 73 40 65 65
