Mailjet Training: Master Email Marketing to Grow Your Business
Create High-Performing and Engaging Email Campaigns
Create High-Performing and Engaging Email Campaigns
Email marketing remains one of the most effective levers for developing your brand awareness, retaining customers, and driving traffic to your website. Our Mailjet training enables you to master this powerful tool to create professional newsletters and measure their impact with precision.
Comprehensive training for successful email campaigns
Training objectives
At the end of this 2-day training, you will be able to:
- Create and configure your Mailjet account optimally
- Design attractive and professional email campaigns
- Effectively manage your contact lists and segment them
- Write impactful content that generates engagement
- Track and analyze your campaign statistics to improve your performance
- Avoid spam traps and follow best practices
Detailed program
Day 1: Getting started with Mailjet
This first day allows you to discover Mailjet and create your first email campaigns.
Morning: Discovery and configuration
Introduction to Mailjet
- Creating your Mailjet account
- Overview of different plans and their features
- Navigating the Mailjet interface and structure
- Understanding the tool’s capabilities
Creating and managing your contact lists
- Create your first contact list
- Different methods for adding addresses
- Import your contacts via CSV file
- Delete and manage your addresses
- Segment your contact databases for precise targeting
Afternoon: Creating campaigns
Design professional newsletters
- Setting up an email campaign
- Using Mailjet’s pre-designed templates
- Creating your own newsletter template
- Customizing your newsletter: images, text, colors, social links
- Importing and formatting your content
- Reusing newsletters from previous campaigns
- Testing your newsletter before sending
- Sending your campaign at the right time
Day 2: Strategy and campaign optimization
The second day deepens the strategic and analytical aspects of email marketing.
Morning: Writing to convert
Mastering effective content writing
- Understanding web writing principles and best practices
- Grasping the stakes of email communication
- Writing email subject lines that encourage opens
- Structuring your content to maximize engagement
- Creating effective calls-to-action
- Mastering visuals to reinforce your message
Afternoon: Analysis and performance
Track and optimize your campaigns
- Understanding your account’s general statistics
- Analyzing detailed statistics for each campaign: open rates, clicks, unsubscribes
- Identifying erroneous emails, spam-flagged, unopened
- Analyzing your contacts’ behavior
- Tracking your campaigns in Google Analytics for a complete overview
- Understanding and avoiding anti-spam filters
- Continuously improving your performance
Practical information
Duration: 2 days (intensive training)
Modalities:
- In-person at our premises in Clermont-Ferrand, France
- Video conference from your office
- At your location (contact us)
Target audience: Marketing and communication managers, business owners, community managers, communication officers, webmasters
Prerequisites:
- Computer proficiency
- Navigation through hard drive directories
- Writing with an advanced text editor
- Basic photo editing skills (a plus)
Training resources:
- Small group training for optimal learning
- Room equipped with necessary computer equipment
- Practical exercises on real cases
- Complete tutorial support provided to each participant
- Training certificate issued at the end of the program
- Training accessible to people with disabilities
Our pedagogical approach
Our training combines theory and practice for quick mastery of the tool:
- Expository method: understanding email marketing fundamentals
- Active method: creating your own campaigns during training
- Practical cases: working on your real newsletter projects
- Continuous assessment: verification of understanding and achievement of objectives
- Post-training support: assistance for your first independent campaigns
The benefits of this training
✓ Complete autonomy in creating and sending newsletters
✓ Professionalization of your email communication
✓ Time savings through mastery of advanced features
✓ Improved deliverability by avoiding anti-spam filters
✓ Performance optimization through statistics analysis
✓ Increased traffic to your website
✓ Strengthened customer relationships through targeted and regular communication
Why get trained in Mailjet?
Email marketing offers exceptional ROI when properly mastered. Mailjet is the ideal tool for:
- Communicating regularly with your customers and prospects
- Announcing your news: new services, events, promotions
- Promoting your products and generating sales
- Retaining your audience with quality content
- Precisely measuring the impact of your marketing actions
- Segmenting your communication for greater relevance
Whether you’re launching your first newsletter or want to optimize existing campaigns, this training gives you all the keys to succeed in your email communication.
Ready to develop your email marketing strategy?
Don’t leave your communication opportunities unexploited. Learn to create campaigns that convert and retain customers.
Contact us to schedule your Mailjet training:
📞 +33 4 73 40 65 65
📧 contact@debussac.net
🌐 www.debussac.net
