Google Analytics Training: Master Your Web Audience Analysis
Transform Your Data into Strategic Decisions
Transform Your Data into Strategic Decisions
In a digital environment where every visit counts, understanding your users’ behavior is essential to optimize your online presence. Our Google Analytics training gives you all the keys to analyze your audience in real-time, improve your performance, and boost your conversions.
Comprehensive training to exploit the full potential of Google Analytics
Training objectives
At the end of this training, you will be able to:
- Read and interpret Google Analytics reports with expertise
- Analyze visitor behaviors to understand their expectations
- Improve your site’s performance through understanding user journeys
- Optimize your ROI by identifying the most effective traffic sources
- Track your business objectives: revenue, conversions, top products
- Make informed decisions based on concrete data
Detailed program
Morning: Getting started with Google Analytics
The first part of the training familiarizes you with the interface and essential features of Google Analytics.
Introduction to Google Analytics
- Why use Google Analytics for your business?
- Accessing and configuring your GA account
- Developing your business with the right metrics
- Implementing smart data collection methods
- Understanding web data analysis
Mastering Web Analytics on a daily basis
- Organize your approach with a structured measurement plan
- Know your audience: who are your visitors? where do they come from?
- Compare your acquisition channels: SEO, social media, advertising, email…
- Observe visitor behavior: page views, time spent, bounce rate
- Analyze your conversion funnel: where are you losing potential customers?
- Manage your site from your personalized dashboard
- Monetize your web campaigns by precisely measuring their effectiveness
Afternoon: GDPR Awareness and Compliance
In a context where personal data protection is paramount, this second part helps you understand legal issues and bring your site into compliance.
GDPR Best Practices
Regulations now require websites to obtain user consent before placing certain cookies. We support you in understanding and applying these obligations.
Understanding Guidelines and Recommendations
- What is a “cookie” or “tracker”?
- Different types of trackers and their uses
- How to collect valid and compliant consent?
- How to bring your site into GDPR compliance?
- Cookies and trackers: best practices to adopt
Practical information
Duration: Flexible training from 1 to 2 days according to your needs
Modalities:
- In-person at our premises in Clermont-Ferrand, France
- Video conference from your office
- At your location (contact us)
Target audience: Digital marketing managers, web project managers, e-commerce professionals, communication managers, webmasters, business leaders wanting to understand their audience
Prerequisites:
- Computer proficiency
- Navigation through hard drive directories
- Writing with an advanced text editor
- Having a website equipped with Google Analytics (or in project)
Training resources:
- Small group training to encourage exchanges
- Room equipped with necessary computer equipment
- Practical work on your own Google Analytics account
- Personalized tutorial support provided to each participant
- Training certificate issued at the end of the program
- Training accessible to people with disabilities
Our pedagogical approach
Our training combines theory and practice for quick mastery of the tool:
- Expository method: understanding fundamental web analytics concepts
- Active method: practical exercises on your own Google Analytics account
- Concrete cases: analysis of real situations from your business
- Continuous assessment: verification of understanding and achievement of objectives
- Post-training support: assistance for your first independent analyses
The benefits of this training
✓ In-depth understanding of your audience and their behaviors
✓ Conversion rate optimization through journey analysis
✓ Improved ROI on your marketing actions
✓ Identification of growth levers for your site
✓ Data-driven decision making based on reliable data, not intuition
✓ GDPR compliance: secure your use of analytics tools
✓ Complete autonomy in exploiting your analytics data
Why get trained in Google Analytics?
In a constantly evolving digital world, measuring means knowing. Google Analytics is the reference tool for:
- Understanding where your visitors come from and what they’re looking for
- Identifying pages that convert and those that need improvement
- Measuring the effectiveness of your marketing campaigns
- Detecting technical issues that hinder your performance
- Making strategic decisions based on facts, not assumptions
Whether you manage a showcase website, an online store, or a professional blog, Google Analytics gives you the insights needed to continuously improve your digital presence.
Ready to harness the power of your web data?
Don’t leave your data unexploited. Transform it into growth levers for your online business.
Contact us to schedule your Google Analytics training:
📞 +33 4 73 40 65 65
📧 contact@debussac.net
🌐 www.debussac.net
