Fuji Electric: SEO and IA, a winning B2B strategy

In an industrial sector where SEO and Natural SEO B2B Fuji Electric had to rethink its digital strategy.
Target: To attract skilled traffic, generate leads and enhance international visibility.

With the support of DBM – De Bussac Multimedia, the mark has put in place a robust content strategy, integrating (LLM) and advanced SEO architecture.
The result is a measurable and sustainable digital transformation.

Many thanks to Caroline Brun and Stéphane Montbrizon (FUJI Electric) for their valuable testimony during the DBM Digital Day.

A complex starting point

• Low and low skilled global traffic
• Few quote requests via the site
• Lack of SEO culture in an industrial universe B2B
• Limited visibility on technical products

The main issuePutting in place a SEO content strategy capable of:

• Generate qualified traffic
• Increase conversions
• Strengthening Fuji Electric’s Digital Authority
• Adapt to an international and multilingual framework

1. Content strategy
   • Identification of customer friction issues and points
   • Precise selection of keywords and search intentions
   • Documentary research (internal, competition, scientific)
   • Creation of textual and graphic content with high added value (EEAT)
   • Deployment of adapted page typologies (products, applications, technologies)

   Objective To produce useful, credible and converted content.

2. Semantic Cocon and SEO Architecture
   • Optimized Target Pages
   • Intermediate pages to create semantic depth
   • Internal mesh strengthening

   Fuji Electric becomes a expert reference on its key themes.

3. SEO optimization technical & editorial
   • EEAT compliance (Experience, Expertise, Authority, Reliability)
   • Improved speed and consistency of the site
   • Strengthening reliability and editorial structure
4. LLM Strategy (Large Language Models)Precursor in industry, Fuji Electric integratesIA as an acquisition lever:
   • Enriched author block
   • Multiplication of references in IA models
   • New content formats adapted to LLM
   • Lightened structure for better data extraction by AI

   Fuji Electric is positioned among the industry leaders in SEO IA.

1. Explosion of visibility
   • Trafficking multiplied by 20
   • +350,000 new visitors
   • 50% of new customers from the website
2. Powered up on IA enginesInformational requests via LLM become a new digital acquisition source.
   Between April and October 2025, Fuji Electric appeared on engines such as ChatGPT, Perplexity, Copilot, Gemini, Claude or Deepseek.
3. Growth in turnover
   • Spectacular increase in requests for quotations
   • Strong growth of the site-generated CA
   • Direct and measurable impact on acquisition B2B

Fuji Electric case demonstrates that a content strategy rigorous, structured and aligned with user intentions is a powerful lever, even in an industrial world where SEO is not historically a priority.

By integrating the SEO and LLMFuji Electric managed to:

• Become an expert reference on its key themes
• Generate continuous skilled traffic
• Significantly increase its conversions
• Developing your turnover via digital

An inspiring example of efficient digital transformation, where expertise, method and technological innovation create a lasting competitive advantage.