Stocks, orders, prices: what if everything was automatically synchronized between the site and the ERP SAGE?
How to offer a tailor-made experience to professionals and individuals on a single platform?
Expertise
- Product Comparer
- Mobile first design
- E-commerce
- Ergonomics and UX
- ERP Integration
- Hyvä Thème
- Internationalization
- Mobile First
- UX/UI design
Technologies
Year
- 2026
Meet Hair&Body
Hair&Body: your favorite products, within reach of scroll.
Hair&Body is the reference address for beauty professionals and individuals in Portugal. Hairdressers, beauty institutes, who are passionate about hair routines: everyone finds his account, with a catalogue of more than 50 professional brands, Wella, L’Oréal, Inocos, Andreia, Maison Bordier, Real Natura… Carefully selected products, solid field expertise, and a loyal clientele distributed between Portugal and Spain.
Twenty years of history, well-established physical shops, and a conviction shared with DBM: this level of expertise deserved a digital platform to the height.
The challenge: an ambitious overhaul, an opportunity to rethink everything
As experts in e-commerce, we have been commissioned for the complete redesign of the Hair & Body website under Magento 2 & the Hyvä theme, with a resolutely user-oriented approach, because a beautiful site that does not convert is like a foam-free shampoo.
The stakes were multiple, and none were trivial:
Rethink the course from bottom to bottom. Rework the tree, fluidize navigation, optimize catalogue pages and product sheets to maximize conversion. Bring reinsurance at each stage to accompany the visitor to the purchase.
- Successfully migrated PrestaShop to Magento 2 without “cass”. No loss of data, no damaged customer base, no sacrificed natural SEO.
- Connect the site to the ERP SAGE via the E2E connector for automatic synchronization of stocks, orders and tariffs.
- Create a dedicated professional space, with its own prices and conditions of purchase, cut for hairdressers and institutes.
- Deploy a bilingual experience Portuguese/Spanish, perfectly adapted to the specifics of each market.
A project from A to Z, and we’re pretty proud of it.
Our approach: UX and tailor-made framing
Lay solid foundations above all.
First of all, our teams worked closely with Hair&Body: each page, each course, each documented and validated feature before launch. Because an e-commerce project well framed upstream, it is a project delivered without bad surprise.
Why Magento 2 with the Hyvä theme?
When you choose a technology for an e-commerce project of this size, you do not choose a tool, you choose an architecture that will carry the project for years.
Here, the stakes were clear: a catalogue of thousands of references, two types of customers with opposite needs, two markets with their own tax and logistics rules, real-time ERP synchronization, and a platform that should grow with Hair&Body without rebuilding everything with each evolution.
Magento 2, the e-commerce platform responds natively to these demands: multi-store management, robust ERP connectivity, and a time-changing ability!
And for the front-end, Hyvä has established itself as an obvious one. CSS ultra-light thanks to TailwindCSS, Core Web Vitals respected, optimized loading even on mobile: it is today the reference for the most demanding Magento front-ends. For a site visited by professionals travelling between two clients, it is a difference that is felt at each scroll. Yes, we have standards.
Our approach: a clean interface for an exceptional catalogue
A design that fades to let the products talk
Mega-menu structured by universe (Cabelo, Unhas, Corpo, Men, Perfumes), product sheets enriched with before/after, tips for use and ingredients, clear and fluid navigation: every visitor finds what he wants without friction. That’s a good UX.
The SAGE connection that changes every day
Thanks to the E2E connector installed with the SAGE integrator, the site and the back office of Hair&Body communicate in real time. Stocks are updated automatically. The controls go directly to SAGE. PDF invoices are generated and sent without manual intervention. Zero recovery, zero risk of error and a lot of time saved.
A professional space designed for the real needs of professionals
Hairdressers and institutes access another facet of the site with an experience cut for them: price tax with VAT at 0%, discounts degressive according to the volumes ordered, references exclusively for pros. The validation of professional status is done automatically when the account is created. Simple, fast, efficient.
Two markets, one well orchestrated platform
Thanks to Magento 2’s double store view, the site offers two distinct experiences: in Portuguese and Spanish, with their own prices, taxes, delivery methods and newsletter lists. Every customer is experiencing a 100% local experience, without any evidence of technical complexity.
Tools to help choose, return and buy
With several thousand references to the catalogue, helping the user find the right product is a central issue. Search engine with autocompletion, product comparison, wishlist without connection required, stock alerts, store locator and Avis Verifiés: everything you need to turn a visit into an order.
The result: a site as neat as the products it offers for sale
Visitors, both private and professional, navigate a catalogue of thousands of references without ever getting lost. The reworked tree, the self-completed search engine and advanced filters do the work in their place. Result: less friction, more conversions.
Hair & Body teams save valuable time every day. Stocks are up to date on their own, orders automatically go up in SAGE, invoices leave without manual intervention. What technology can absorb, it absorbs it so Hair & Body focuses on what it does best: selecting the best beauty products on the market.
And for professionals in the sector, it’s a whole new experience that opens up. Secure access, prices adapted to their profile, discounts that are calculated automatically. Nothing to ask, nothing to negotiate: the site does it for them.
What this project has confirmed to us
When two expertises meet, the result speaks for itself.
Professional beauty is a demanding area. Not just because the products are, but because the buyers are too. A hairdresser who orders every week knows exactly what he wants, at what cost, and he has no time to waste. An individual who discovers a new brand needs to be guided, reassured, convinced.
Responding to these two realities on a single platform is the balancing exercise that we responded to on this project. And it is this kind of challenge that drives us to go further than mere technical execution, to really understand our clients’ jobs, their operational constraints, their ambitions.
That’s exactly what we did with Hair & Body. And the result is there.
Do you have an e-commerce project in beauty, retail or professional distribution? We’re here for you.
– 04 73 40 65 65 web@debussac.net
