How to design a website that can offer a seamless and engaging user experience according to user needs and profiles?
What digital solutions can be put in place to rethink the user interface and enhance Jouplast’s business expertise while simplifying access to ranges, tools and services?
Expertise
- Interactive map
- Ergonomics and UX
- Internationalization
- Site vitrine
Technologies
Year
- 2025
This is Jouplast.
The Jouplast® brand, created by TMP Convert, is a major player in the market for terrace and exterior fittings.
For over 60 years, the company has been designing, developing and manufacturing innovative solutions for construction professionals, landscapers and individuals seeking quality. Adjustable slots, mounting accessories, holds or draining products: Jouplast combines robustness, technical performance and ease of implementation.
Based in France and present internationally, Jouplast supports every external project with a strong ambition: to offer sustainable, accessible and simple solutions to implement. Its expertise is based on rigorous industrial know-how, a constant commitment to innovation, and attentive listening to the needs of the field – all of which feed into a quality customer experience.
The challenge: creating an evolving, inspiring and UX Design-oriented website
Recasting Jouplast’s website was a triple challenge:
- Modernize branding while respecting the technical and professional world of the brand.
- Support users in all stages of their project, from inspiration to purchase, placing the user experience at the heart of the design.
- Provide a powerful and intuitive back office, designed for marketing and commercial teams.
Redesign and optimization of the site under WordPress
For this recast, we have chosen to WordPress as a technical base. This open source CMS is a powerful and proven solution, perfectly suited to a project with high visibility and wide catalog like Jouplast.
One of the main challenges of the project was to rethink the user experience to make it more fluid, inspiring and intuitive. In order to achieve this, our agency has organised UX collaborative workshops bringing together Jouplast teams, user profiles (individuals and professionals) and our UX/UI design experts. These sessions helped to identify key needs, define priority user interface paths and features.
On this basis, we have redesigned the entire user journey: from the discovery of products to the connection with a reseller, each step has been designed to be clear, direct and useful and to improve the user experience. The structured and responsive user interface adapts to different profiles and uses to ensure a homogeneous user experience.
A fluid, inclusive and multilingual site
: our successful UX approaches
The organisation of content, including the catalogue, as well as the prioritization of information, have been designed to simplify the search for products, advice or outlets while valuing Jouplast product lines.
Each design and ergonomic decision was guided by an UX design approach and the desire to offer a fluid and engaging customer experience. The site was also designed in multilingual language to support Jouplast’s international development. This linguistic dimension was integrated from the design stage to ensure smooth navigation, regardless of the target market, thus strengthening the overall user experience.
Our UX expertise as a digital agency
We have structured several user paths and integrated several strategic tools to enrich the website and make it truly useful in everyday life:
Route user “I want to be inspired.”
- A gallery of creations thought like a catalogue of inspirations, plunges users into concrete projects designed with the products of the brand.
User path “I want advice or help” :
- Easy access to the documentation gathering all the technical sheets, installation tips, specifications sheets… Everything is organised to accompany each step of a project and enrich the customer experience.
- A guided support tool, allowing quick access to the most common answers and help content, depending on the user’s profile and need.
Promote transformation
User path ” I’m looking for a product.”
- An ergonomic catalogue allows easy access to references. Each product sheet has been enriched with visuals, technical features, downloadable documents as well as a selection of complementary products to make its project a success with ease.
User path “I want to buy”
- A map of interactive resellers, with geolocation and dynamic filters, facilitates direct contact with Jouplast distributors across Europe.
Beyond the front experience, we paid particular attention to the back office to make it both modular, intuitive and suitable for Jouplast’s trades.
Content management (products, documents, projects, resellers) has been modelled in a clear business logic, so that the team can publish easily and quickly, without technical knowledge – a saving of valuable time and autonomy to strengthen the overall experience of the website, both on the user side and on the publisher side.
