How to manage a multi-country international site with local autonomy and global coherence?
How can local teams manage their content without relying on headquarters?
Expertise
- Interactive map
- Ergonomics and UX
- ERP Interfacing
- Internationalization
- UX/UI design
Technologies
Year
- 2026
This is HM. CLAUSE.
HM.CLAUSE: a major actor in professional seed
HM.CLAUSE subsidiary of the Limagrain Group — 4th world seeder — is an international leader in the development and marketing of professional seed for market gardeners worldwide.
With a presence in more than 50 countries and a catalogue of several hundred varieties of vegetables (tomatoes, salads, melons, carrots, peppers and many other essential crops) HM.CLAUSE operates in a demanding B2B universe where each market has its own needs, language and technical resources.
This unique international positioning requires a digital platform capable of managing complex technical documentation, multilingual content and downloadable resources tailored to each geographical area. Faced with the limitations of their old traditional CMS, HM.CLAUSE called on DBM for a complete overhaul of its digital ecosystem.
A big challenge: Unify without standardization
The HM.CLAUSE project, a complex and strategic digital project:
An international organization with different teams, markets and needs for different countries.
Multiple entities Each subsidiary had to be able to manage its own content independently, without depending on the headquarters for each update.
Technical data to be made available hundreds of variety cards, technical catalogues, downloadable resources, to organize and make legible for demanding professionals.
Three key strategic issues were added:
Modernize Branding transforming an aging showcase site into a modern and fluid platform, while laying the first bricks of a progressive and sustainable lead generation strategy.
Managing Massive Content Volume with hundreds of product, technical catalogues and resources organized by country and culture.
Ensuring sustainable performance — a site designed to evolve with business needs, without having to start from scratch with each new requirement.
Our approach: 9 months of co-construction and Strapi architecture thought for complexity
9 months of collaborative framing, 9 workshops hosted by DBM
A project of this magnitude is not piloted from an office. DBM animated 9 collaborative workshops with HM.CLAUSE teams—to understand business needs of each entity, map content, define user paths and co-build an architecture that holds the road in time.
After months of workshops, for the first time in my career, the first draft received did not require any return from me.
Elodie Della Negra, digital specialist at HM Clause
A CMS headless, architecture Strapi Customized
The choice of Strapi as CMS headless has naturally emerged in response to the requirements of the project. Where a traditional CMS would quickly have shown its limits, Strapi offers the flexibility necessary to model complex content structures, connect external data sources and adapt to specific business logics.
The architecture put in place by DBM includes:
- One Data structuring designed to accommodate hundreds of varieties with their technical attributes, associated resources and market variations
- One connection to PIM (Product Information Management) to keep the data generated up to date, without double entry
- One interactive world map to visualize the presence of HM Clause on a global scale
- One site in 8 languages, with content adapted by geographical area
Total autonomy for each subsidiary
One of the most structuring challenges of the project: enabling each country subsidiary to manage and update its local content independentwithout a central technical team. All this, maintaining visual and structural coherence.
DBM not only designed the architecture to make this possible, but also formed HM.CLAUSE teams to be fully autonomous the day after launch.
The result: clarity, performance and scalability for a global player
A site that reflects HM.CLAUSE’s global leadership
The new HM.CLAUSE site reflects what the company really is: a global, rigorous, modern and accessible reference player. The user experience is fluid, intuitive navigation, and clear product presentation for professionals who need accurate information quickly.
International deployment facilitated by modular architecture
The real strategic outcome of the project: a replicable structure. Each new subsidiary can now have its own site (connected to a central database, adapted to its language and market) without leaving a blank page. It is a digital asset that grows with the company and facilitates content management.
A relationship of confidence built up over time
On a two-and-a-half year project, quality of customer relationship is as important as the quality of the deliverables. DBM maintained a structured, transparent and collaborative project management from the first workshop to launch and beyond. It is this type of partnership that allows to deliver websites without bad surprises.
Is your project ambitious? That’s why DBM is here.
- DBM masters Strapi, from tailor-made architecture to international deployment, and supports its clients on complex projects, regardless of their level of technical or organizational requirements. If your project deserves better than average, let’s talk about it.
04 73 40 65 65
