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Classic Days & Classic Festival

Develop the digital ecosystem, celebrating the retro and timeless universe of the automobile.

A vintage tri-turbo model in start-blocks

It is an elegant way to say that we master the art of multisite, while guaranteeing a fluid and consistent experience for each user.

Expertise

  • Multi-site creation

Technologies

Year

  • 2024
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Presentation of Classic Days

The Classic Days and Classic Festival are a must-have event for old car enthusiasts!

Every year, hundreds of classic, rare and iconic cars gather to offer visitors an immersive experience in the world of retro automobiles. Real parties for lovers of beautiful mechanics!

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UX : Three sites, one passion, one journey

To bring together the Classic Days of Magny-Cours and Le Mans, and the Classic Festival, we have designed a seamless, coherent and perfectly interconnected multisite ecosystem. Each site has its identity, its content, its audiences — but all tell the same story: that of a shared passion for exceptional vehicles.

Simplified navigation, natural bridges between festivals, valorisation of past events, iconic vehicles and upcoming registrations: everything has been designed to strengthen the commitment of the enthusiasts and to make them want to return… to the site as well as to the circuits.

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IU: A vintage immersion thought up to the last pixel

Diving into the world of Classics is already time travel. Our mission? Make the site design prolong this feeling. Thanks to a neat graphic universe — retro typography, subtle textures, palettes inspired by period circuits — we recreated the unique atmosphere of events up to the interface.

The experience is fluid, intuitive, but especially alive: each scroll recalls an old poster, each click gives the impression of being there. Magic works on arrival at the site — and emotion continues long after the visit.

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A living memory to extend each edition

What happens when the engines are shut off? The experience continues online. We have imagined a digital archive accessible on each site, thought as a real memory space.

Photos, videos, highlights, iconic vehicles… everything is there to relive the energy of each edition, year after year. A way to prolong emotion, feed the community, and keep the flame on until the next start.

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