7 good reasons to return to DBM Digital Day 2

The 1 October 2026De Bussac Multimedia once again opens the DBM Digital Day for an even more ambitious second edition than the first. This year, the event is aimed at both newcomers and those who had already experienced the magic of the first edition. The proof? The title speaks of (re)coming Because those who were there already know what they’re going to find. Here are the 7 reasons why DDD2 is a must-see.

Forget the generalist conferences that fly over the subjects without ever getting into the alive. At DBM Digital Day 2, the program was designed to precisely match the challenges you face every day in your digital activity.

Strategy e-commerce, unified commerce, vibe coding, branding, SEO/GEO, IA & Automation, Shopify, Loyalty, Data and Customer Knowledge… Each conference is built around a concrete issue, led by experts who practice what they teach. You leave with answers, no new questions.

Nothing is more inspiring and useful than an authentic feedback. This year, the DBM Digital Day highlights the success stories clients : companies that have started their digital transformation, faced real challenges and achieved measurable results. These concrete testimonies will allow you to project yourself, to identify what is replicable in your own context, and to leave with immediately exploitable tracks of action. Evidence by example is always more powerful than theory.

For this second edition, DBM has surrounded itself with new partners carefully selected for the value they bring to the digital ecosystem. Each partner will intervene on their area of excellence to offer you a broader, more comprehensive and operational vision of the levers available to develop your online business.

Artificial intelligence is no longer a futuristic subject, it is a business reality of today. At DBM Digital Day 2, theIA goes through the whole day Like a red thread. How to integrate it into its marketing strategy? How to use it to increase productivity, improve customer experience or optimize e-commerce campaigns? These questions will find concrete answers throughout the day, through conferences, workshops and exchanges with partners. An immersion in AI applied to digital, far from theoretical discourse.

We don’t tell you any more and that’s exactly what makes it a reason to come. The day will end with a surprise conference whose content and speaker will be revealed on D-Day. What can we promise you? A fence at the height of the event, thought to mark the spirits and give you a last dose of inspiration before leaving. Participants in the 1st edition know that DBM does not do things half-way. Newcomers will find out why.

Networking is good. Networking around a good lunch is even better. The DBM Digital Day 2 provides for Sitting lunch which offers a privileged moment to deepen the conversations started in the morning, meet partners in a relaxed setting and build authentic links with other digital professionals. This friendly time is an integral part of the value of the event: the best opportunities often arise around a table.

The best news for the end: the entrance is completely free. A full day of exclusive conferences, hands-on workshops, networking and inspiration — without paying a euro. But be careful: the places are strictly limited to 150 participants. The 1st edition had displayed full well before D-Day.If you wait for the last moment, you might miss it. Registration takes two minutes — and it may well be the best investment of your new year 2026.

1 October 2026 — DBM Digital Day 2, Clermont-Ferrand.
Open registrations: https://www.dbmdigitalday.fr/