Marketing automation : The testimony of Monbento

During the recent event DBM Digital Day, Monbento, the market leader in the design lunchbox, has given us the honour to share his return live experience, alongside De Bussac Multimedia and its partner Klaviyo. Thus, the various speakers of this conference explained how their collaboration and the implementation of the Klaviyo solution allowed us to deploy a robust CRM strategy combining performance, creativity and respect for brand identity.

Before this project, Monbento faced a major challenge: to support its international growth while maintaining a coherent and engaging customer relationship. Client data, numerous but poorly structured, and therefore under-exploited, could undermine the experience of a client overwhelmed by too uniform digital communication from different channels (email, SMS, WhatsApp).

As a result, the key issues were better segmenting its audiences, customizing the messages and channels used based on behaviours and markets, and developing tools to manage this complexity on a large scale.
The objective was twofold: to strengthen the customer experience through relevant and fluid interactions, while optimizing marketing performance through smart and scalable automation.

In order to respond to the challenges identified, Monbento was able to rely on DBM and the Klaviyo solution to put in place an appropriate digital strategy:

1. Robust CRM architecture
   Monbento and DBM have structured a e-commerce automation strategy based on:
   • Centralisation of customer data
   • Life cycle segmentation and behaviour
   • Automated scenarios (activation, retention, reactivation)
   • A plan Black Friday orchestration dedicated
2. Klaviyo as an automation solution
   Close collaboration with the platform Klaviyo enabled:
   • Multichannel communication (email, SMS, WhatsApp)
   • Integrating AI to optimize content
   • Automated flows for stable conversion
   • Accurate and simplified targeting for B2C
3. Black Friday: an exemplary customer case
   For this highlight, DBM orchestrated:
   • Preheat with targeted segmentation
   • Behavior-based and affinity-based launches
   • Pop-ups collection before D-Day
   • Personalized content according to language, currency, history
4. Performance-oriented editorial creation
   • Messages adapted to customer profiles
   • Brand tone aligned with data-driven logic
   • Continuous tests to improve flow

The results demonstrate the power of this collaboration on:

1. Impact on customer relationship
   • User experience enriched with more relevant and profile-specific messages.
   • Loyalty reinforced by automated scenarios that maintain a regular and personalized link.
   • Better coherence of communication internationally, respecting linguistic and logistical specificities.
2. Marketing and business performance
   • Significant increase in opening rates (+55.8%) and clicks (+1.69%) on the campaigns.
   • Improved conversion rate through targeted and effective stimulus. (CRM now generates 20% of the CA since January 2025, i.e. +33% vs 2024)
   • Operating time savings for marketing teams, freed from repetitive tasks.
3. Strategic alignment
   • Digital communication in perfect match with brand identity.
   • Tools and processes now scalable, able to accompany international growth.
   • Increased collaboration between Monbento and DBM, with a sustainable partnership logic.

These performances confirm that DBM’s accompaniment has enabled Monbento to take a decisive course: industrialize customization without dehumanizing it, and transform its CRM into a strategic lever for growth.

Monbento’s example illustrates the value of a strong relationship between a brand and its agency. With De Bussac Multimedia and Klaviyo, automation marketing and smart customization become powerful tools to deliver more relevant, humane and better calibrated experiences.
A clear demonstration that a data-driven CRM supported by recognized expertise can sustainably transform a company’s digital performance.
Thanks to Monbento and Klaviyo for their speech at the DBM Digital Day.