How to translate the functional richness of a solution into a simple and convincing web path?
How can a website become a real lead generation tool?
Expertise
- Interactive map
- Ergonomics and UX
- Redesign site
- Segmentation of the offer
- Site vitrine
- Stratégie digitale
- UX/UI design
Technologies
Year
- 2026
This is Websprint
Websprint© is an online application developed by Sol Solution, specialist in geotechnical equipment and software based in Riom (Auvergne). It allows professionals in construction, public works and geotechnical engineering to centralize, visualize and interpret soil sampling data, both in the office and in the field.
The platform covers a wide range of technical modules: compaction control, soil recognition, correlation, lift control, liquefaction risk assessment, surface foundations and laboratory tests.
Accessible on computer, tablet and smartphone, Websprint© is used by demanding organisations such as the Lyon Metropolis, CEREMA or the Carnot Institute.
The challenge
The old Websprint site no longer reflected the maturity and functional richness of the solution. In the face of increasing competition and a very specific technical audience, Sol Solution needed a site capable of:
- Modernize Image Websprint© brand and strengthen its credibility
- Highlight all modules in a clear and pedagogical manner
- Generate qualified leads Free testing, request for quotation, contact information
- Meeting Site Requirements multilingual (EN / EN / ES)
- Ensuring autonomous content management via WordPress
Our approach: UX and tailor-made framing
DBM has designed and developed the complete redesign of the site under WordPress, based on a precise functional specification, co-built with Sol Solution.
Our approach has combined editorial structure, performance and scalability:
Modular and scalable architectureEach page is built from a system of flexible blocks (WYSIWYG, galleries, FAQs, tables, videos, image/text blocks…), designed so that the Sol Solution team can develop content independently, without technical intervention.
User experience at the heart of the projectSticky navigation, persistent action call buttons (Contact / Quote), thematic launchers to modules: each element has been designed to guide the user towards conversion.
Integrated multilingualismThe site is available in three languages (French, English, Spanish) with content management and independent menus per language, to address Sol Solution’s international markets.
SEO and accessibilityIntegration of Yoast SEO plugin, management of canonical tags to avoid URL duplications, automated Alt tags on images, and partial compliance RGAA 4.1.2 (self-declared, > 50% of criteria met).
Intelligent formsTwo separate forms, contact and quotation request, with real-time validation, back office bid storage and integrated GDPR management.
The result:
The new site websprint.eu offers a modern, clear and engaging showcase for a high-level technical solution.
The homepage showcases the modules visually and interactively, the key benefits of the platform (accessibility, collaboration, security) are highlighted with impact, and calls for action (free trial, quotation request) are present at each stage of the user journey.
The site is now a real lead generation tool, consistent with the premium image of Websprint© and Sol Solution’s development ambitions.
What this project has confirmed to us
The redesign of Websprint© reminded us that a good site for a technical product must not only be beautiful: it must be translate complexity into clarity, trust an expert audience, and turn curiosity into action.
That’s exactly what we like to build at DBM.
