What solution to create a modern and high-performing e-commerce site ?
How to promote Aurely’s craftsmanship and expertise ? What levers to maximize sales ?
Introducing AURELY
High-end bags and accessories.
Aurely is a brand born in 2020, officially launched on October 24, 2024, offering high-end leather goods bags and accessories. With particular attention paid to materials and colors, each model plays on bi-material or bi-color, creating unique and timeless pieces. Handcrafted and locally made, Aurely products are a reflection of traditional know-how and modern elegance, suitable for all occasions, day or night. A perfect choice for those seeking originality and excellence in their high-end accessories.
The Challenge
For the launch of Aurely, we supported this young brand to help it stand out in a highly competitive market by creating their e-commerce site. Our missions were to:
- Ensure a rapid implementation of the digital support necessary for the brand’s launch event.
- Assert a strong digital brand image and a high-end positioning.
- Create a fluid and high-performing sales channel to support the brand’s launch.
- Promote the artisanal quality and expertise of the leather goods.
- Optimize the user journey to facilitate purchase and maximize conversion.
A successfully met challenge !
Key Axes of the Solution
To support Aurely’s launch, we designed an e-commerce site on Shopify, a platform known for its robustness, flexibility, and ease of management. This solution allows the brand to have a modern and high-performing site, where image and user experience are at the heart of the purchasing journey. Emphasis was placed on a strong visual presentation of the products, essential for conveying Aurely’s premium universe. Particular attention was paid to ergonomics and navigation, with optimized tree structure, structured pages, and pictograms facilitating access to key information. The Shopify template was thus carefully optimized to ensure aesthetic and functional consistency, highlighting collections and streamlining access to product pages.
Boosting Sales
To maximize conversion, we integrated key features and high-performing strategies, such as cross-selling, which suggests complementary items on each product page. This method encourages additional purchases and helps increase the average basket value. We also focused on customer reassurance by integrating clear and transparent information regarding delivery times, return policy, and payment methods, to strengthen confidence and facilitate the purchase decision.
And because a site must constantly evolve, we adopt a continuous improvement approach so that it always remains high-performing and follows the latest e-commerce trends. Thus, Aurely benefits from an e-shop constantly optimized to maximize its sales and online visibility.
