What visual identity to accurately convey the naturalness and quality of Buccotherm® products ?
How to showcase the product range and encourage the user to search for a point of sale ?
Introducing Buccotherm®
Thermal water for our teeth
We knew the benefits of thermal water on the body, in the form of baths or massaging jets. We discovered that it could also take care of our teeth and mouth ! The ODOST Laboratory develops the oral hygiene products of the Buccotherm® and Castéra-Les-Bains brands by relying on the virtues of the water from the Castéra-Verduzan thermal station.
What immediately pleased us was the character of this company, which is both friendly and uncompromising in its ecological and sustainable approach: besides the natural composition of its products, it chose to locate its production unit in the village of the thermal spring and to rely on collaboration with an almost exclusively local sector. With this same determination, it strives to design recycled or recyclable packaging and transparent and responsible communication.
Enough to make us want to surpass ourselves (and never brush our teeth the same way again) !
The challenge
The ODOST Laboratory entrusted us with the design and creation of the Buccotherm® showcase website, expressing its needs to:
- Create a platform that is faithful to the brand and its commitment to quality
- Design the site for optimal use on mobile
- Highlight the product range by integrating the location of points of sale
Les axes forts de la solution
Nous le savons, le meilleur moyen d’obtenir une expérience utilisateur sur smartphone qui égale celle de la navigation sur ordinateur, est d’avoir recours au mobile first. Et c’est ce que nous avons fait ! Après avoir posé les bases d’un design doux et épuré reflétant le caractère naturel de la marque, notre team a misé sur une navigation simplifiée, extrêmement claire pour le visiteur.
Et elle se devait d’être claire, vu les attentes de notre client en termes d’usages ! En effet, le site était prévu pour pouvoir s’afficher en quatre langues, proposer une fonction de recherche dans les contenus, permettre de localiser un point de vente et intégrer un bucco-diagnostic.
Une vitrine complète que notre team plus que motivée a décidé de réaliser avec le CMS WordPress.
