How to create an intuitive and pleasant user experience that guides visitors through products, usage tips, and essential information while reflecting the brand’s identity ?
Expertise
- E-commerce
- Multimedia content distribution
- Search engine
- Social Wall Instagram
Technologies
Year
- 2022
Introducing Eugène Perma Professionnel
Expert in hair coloring and care.
Thanks to its unique expertise in hair cosmetics, the Eugène Perma Professionnel house supports hair specialists daily.
By combining know-how, creativity, and innovation, the House provides high-quality and environmentally friendly products. It draws inspiration from the latest trends to create artistic collections, branded as “French Création.”
As a true partner, Eugène Perma Professionnel also supports hair artists in their professional career with technical and artistic training (EP Académie).
The Challenge
Eugène Perma Professionnel approached us for the redesign of their site on Shopify, with the main objectives of:
- Creating an intuitive online store
- Improving the user experience
- Optimizing navigation and categorization
- Integrating educational resources
- Developing the site in French and English
We, of course, successfully met the challenge presented to us !
Key Axes of the Solution
In line with the House’s reputation, this new site elegantly and precisely unveils the brand’s complete range of professional products. This transformation was made possible thanks to the expertise of our teams and the power of the Shopify platform.
The first crucial step was optimizing the Shopify theme to perfectly match Eugène Perma Professionnel’s distinctive graphic charter. This customization created a harmonious aesthetic that reflects the brand’s identity and reputation. Every visual detail was carefully adjusted to create a captivating and coherent visual experience.
Navigation experience was an absolute priority in the site redesign. Our teams carefully studied the user journey to ensure fluid and intuitive navigation. Visitors can now easily explore the product range, access detailed information, and make informed purchasing decisions thanks to video tutorials added to the product sheets.
The major challenge: transferring existing product sheets from the old Drupal site. Thanks to our teams’ expertise, these sheets were transferred seamlessly, without compromising data quality or integrity.
