How to take advantage of a technical upgrade to make the Jour de Fête site even more attractive ?
Which solution to choose to offer product customization like T-shirts or mugs ?
How to open up sales to click & collect and in-store pickup ?
Introducing Jour de Fête
Party on demand, truly
Jour de Fête is a great Auvergne company that has been growing for nearly twenty-five years and is now exporting to Belgium ! Today, it has about fifty stores and an online sales site to distribute its products.
Its concept ? Everything for celebrating. That’s a program we like at DBM. Decorations, tableware, costumes, accessories, and even last-minute gifts, you will truly find everything you need to properly celebrate a birthday, a wedding, or a baby shower.
But Jour de Fête is also a community on social media (Instagram, Facebook, Pinterest) to share experiences, as well as a blog, a true goldmine of decoration tips, organization advice, and makeup tutorials. It brings us joy to support the dynamic and creative team of Jour de Fête toward their success !
The challenge
Jour de Fête entrusted DBM with the redesign of its website to meet the following needs:
- Technical migration from Magento 1 to Magento 2
- Integration of a product customization tool
- Development of various purchase methods: on-demand delivery, in-store pickup, or click & collect.
On the site as in store, Jour de Fête’s approach is simple: ensuring you find everything you need for a party perfectly tailored to your desires. This involves a large number of items in stock, the creation of original and unique objects, and truly customized delivery.
The Strong Axes of the Solution
In the new version of the Magento e-commerce CMS, our team integrated and adapted a product customization module. Our testers had a blast experimenting with the different design tools by creating mugs and T-shirts, each one funnier than the last.
The Team also developed distribution options for all needs: in-store reservation, click & collect, and home delivery with varying degrees of urgency.
But the most remarkable feat was undoubtedly maintaining, amidst this profusion of possibilities and choices, an intuitive use and a joyful and festive character for this site that sells nothing but happiness !
