How to migrate the Magento site to Shopify ?
What solutions to promote the brand’s expertise ? How to optimize the user journey ?
Introducing Manufrance
French manufacturer and distributor.
The brand’s history began in 1885 with the opening of the Manufacture where weapons, bicycles, fishing rods, and sewing machines were manufactured in French workshops. Over the years, their offer has expanded while maintaining exclusive quality.
Thanks to the implementation of state-of-the-art equipment and the know-how of passionate artisans, Manufrance has carved out a special place in the hearts of the French.
The brand is proud to highlight the “Made in France” label ! Quality, ethical, durable, and authentic products, showcasing French expertise.
The Challenge
Previously running on Magento 2, Manufrance wanted to migrate its e-commerce site “Manufrance.com” to a platform more aligned with its needs, while maintaining an optimized navigation experience and user journey.
Our Shopify experts met the following objectives:
- Site migration to Shopify
- Content transfer to the new site
- Product integration
- Improvement of user journeys
- Addition of specific functionalities
A challenge brilliantly met by the DBM team !
Key Axes of the Solution
The choice of Shopify: a platform renowned for its flexibility and its ability to meet the essential needs of an e-shop.
This migration was made possible thanks to the attentive support of our expert team. The major challenge of this migration lay in the seamless transfer of all the site’s content, including products, images, descriptions, and customer data. Thanks to Shopify’s advanced tools and the expertise of our teams, every element was meticulously moved to the new platform, thus ensuring the continuity of Manufrance’s online activity.
By choosing Shopify, Manufrance quickly saw the advantages in terms of performance. Improved loading speed, user-friendliness of the purchasing process, and simplified product management contributed to a significant increase in conversion rates. Furthermore, Shopify offers scalable features that allow Manufrance to quickly adapt to new e-commerce trends and adjust its strategy accordingly.
