How to develop the brand’s web marketing strategy on Shopify ?
What solutions to optimize the site and the user experience ?
Introducing Mapache
Mexican artisanal know-how.
Created in 2015 during a trip to Mexico, Mapache is a responsible and radiant brand of shoes and leather goods that promotes ancestral Mexican craftsmanship.
From sandals to mules, including bags, the brand combines its know-how, creativity, and authenticity to offer several collections revisiting the craft of the traditional Mexican huarache.
Their philosophy? To bring the sunshine of Mexico into the daily lives of the French. A strong identity that is reflected in their commitments: perpetuating local craftsmanship, being part of an ethical approach, and raising awareness for slower fashion.
The Challenge
As part of the redesign of their Shopify online store, Mapache sought our e-commerce expertise to support them in improving their digital strategy. Our objectives were the following:
- Conduct a complete audit of the existing interfaces
- Analyze the collected KPIs, functionalities, and user journeys
- Provide solutions to optimize the site and the user experience
- Recommend the implementation of efficient web marketing tools
- Support Mapache in the configuration of analytics tools
Key Axes of the Solution
The first step in this strategic transformation was conducting a complete audit of the existing interfaces. This in-depth audit was much more than a simple visual review. It involved a meticulous analysis of Key Performance Indicators (KPIs), a thorough study of available functionalities, and a deep understanding of user journeys. This analytical approach helped identify the online store’s strengths as well as areas requiring strategic improvements.
Based on these findings, our team formulated strategic optimization recommendations for customer journeys. These recommendations were designed to improve the user experience, increase the efficiency of purchasing processes, and strengthen the conversion of visitors into loyal customers. These adjustments were crucial to achieving Mapache’s goals and helping them thrive in the competitive e-commerce environment.
Data to Drive the Platform
We did not stop our efforts at the recommendation phase. Our role as e-commerce consultants goes beyond that. We also advised Mapache on implementing effective web marketing tools to maximize their online visibility and attract a wider audience.
Furthermore, we worked closely with them to configure advanced analytics tools such as Clarity, Meta Pixel, and Google Analytics 4. These tools allow Mapache to closely monitor their site’s performance, gain valuable insights into user behavior, and make informed decisions for their digital strategy.
