How to make custom design accessible online ?
Which interfaces will simplify the use of configurators ?
Presenting MesRideaux
Custom design made accessible
MesRideaux is the go‑to maker of custom curtains, cushions, blinds, throws (and more), mostly made in France. Since 2010, the brand has offered online products so that each customer can create the curtains of their dreams in just a few clicks and at an affordable price. This online store offers more than 1,000 fabrics and over 15,000 different customizations to personalize one’s décor.
That is enough to satisfy many ! Every day, from their workshops located in France, MesRideaux brings all its talent and know‑how to your service to deliver outstanding quality.
MesRideaux is also a close‑knit team, attentive to you and available to deliver excellence. These are values we also share at DBM.
The challenge
For its website, MesRideaux had as main objectives:
- Build and adapt configurators to design complex custom products
- Reassure the user and improve the purchase journey
- Increase and expand the average cart value
- Anticipate future diversification of the offer
Key elements of the solution
In order to present their large product catalog, it was necessary for MesRideaux to rely on a powerful and customizable development tool: Magento 2.
Thanks to this CMS, MesRideaux benefits from flexible catalog management and can add as many configurators as desired for its products. They are available on both desktop and mobile versions.
Thus, the brand offers its customers the possibility to design the curtain of their choice: custom dimensions, choice in model and mounting, etc.
From a web marketing perspective, we advised MesRideaux on their cross‑selling and upselling strategy to boost sales. Automated and personalized rules based on product characteristics were installed in the interface.
Several sales support tools were also implemented to encourage purchase: video demonstrations, sample requests, automated quote printing, etc.
Finally, we helped MesRideaux expand its offer by adding new products and selections: cushions, rods & rails, headboards, bed skirts, benches.
Growth in their revenue
New unique users
Average spending on the site
