What segmentation to clarify Siman’s very comprehensive direct marketing offer ?
How to promote its expertise ?
How to optimize natural referencing and allow for its constant improvement ?
Expertise
- Assurances / Trust Signals
- Offer Segmentation
- Référencement SEO
- Showcase website
Technologies
Year
- 2018
Introducing Siman
The reference in direct marketing
For more than 70 years, Siman has provided its clients with ultra-personalized direct marketing services. The Clermont-Ferrand company handles your custom printing, individualizes your campaigns, places them under envelope or film, stamps them, and ensures their delivery. It’s somewhat the equivalent of what DBM could offer you for your marketing operations on the web, ultimately !
While the printing sector is often criticized for its environmental impact, no criticism can be leveled at Siman in this regard. Indeed, the company, committed to a CSR approach, is FSC and PEFC certified (sustainable forest management) and labeled Imprim’Vert for good paper management.
With a sales agency in Paris since the 90s, Siman has become a key player in direct marketing.
The challenge
Siman, a reference in direct marketing, called on DBM to rework its showcase site to:
- Segment the offer to simplify its understanding by visitors
- Promote its expertise
- Improve its natural referencing
A new mission for the DBM Team !
The Strong Axes of the Solution
The DBM Team worked on two fronts in parallel during the site design: on the one hand, the tree structure at the heart of the user journeys and internal linking, and on the other hand, the work on the message, content, and keywords, which also addresses the UX and SEO challenges.
Our designers, inspired by this new segmentation, were able to highlight it thanks to a simple and clean design. The numerous and diversified writings contribute to effective referencing, while the large visuals of the production tool offer immersion into Siman’s universe. Speaking of texts, a “News” section was inserted to allow for the creation of new content to maintain and improve Google positioning.
With this new WordPress site featuring a modern design, Siman has a powerful communication tool that the DBM Team created with a WordPress solution and great care.
