How to develop Sodebo’s brand identity ?
What means to convey the brand’s values? What approach to build the “Sodebo & Me” loyalty space? How to improve recruitment through the website ?
About Sodebo
A fully committed brand
A French company founded by a couple of butcher‑caterers, Sodebo offers a variety of quick, gourmet, and tasty meals. They are behind innovations such as the oval single‑serving pizza, meal boxes like the Pastabox, and tray salads.
With a dynamic and experienced team, Sodebo now presents itself as the leader in flavorful, original and fresh recipes to satisfy every appetite, from light bites to the biggest cravings.
Committed and invested daily to offer customers products that are high quality, healthy, and respectful of the environment, the brand asked DBM to bring the same rigor and quality to its website. A real pleasure for the more food‑loving members of our team, who were able to communicate about its actions, its values, and contribute to making the brand into a “Feel‑Good Brand.”
The challenge
For four years, DBM has worked with Sodebo on implementing its digital communication strategy. Together, we have defined growth directions and constantly evolved the client’s website. The goals:
- Communicate the brand’s social and societal values and commitments
- Optimize the contact page to facilitate exchanges and product complaints
- Improve recruitment by giving visibility to job offers
- Develop the “Sodebo & Me” loyalty area
As a true partner, DBM supports Sodebo in its digital strategy by adapting to new needs, trends, and technological evolutions.
Key Focuses of the Solution
With a playful presentation, in line with the brand’s image, every landing page was designed to communicate the brand’s values and social and societal commitments: “Action for Tomorrow,” “Passionate about Goodness,” “Animal Welfare,” “Operation Forks.”
We reimagined the recruitment space while improving the user journey: adding filters to facilitate job offer searches, optimizing display…
Updates were also made to the “Sodebo & Me” space to promote user engagement and activate the community. An email‑marketing strategy was developed to animate this loyalty program.
