What showcase for the worldwide promotion of the most popular texturing software among filmmakers and designers ?
How to do justice to the graphical prowess of the tool ?
What approach to adopt to integrate expert discourse and solidify the brand’s leadership position ?
Expertise
- Développement
- Graphisme
- Plateforme web
- Showcase website
- UX design
Technologies
Year
- 2020
Introducing Substance 3D by Adobe
Texture effects truer than life
If, like us, you enjoy video games and animated films, you have certainly already seen, without knowing it, textures created thanks to Substance 3D.
This software suite from Adobe quickly established itself as a leader in its category. A great source of pride for this innovative company of Auvergne origin that now shines from Clermont-Ferrand, all over the world.
Thanks to the tools it offers, it has never been so simple for designers to create vibrant textures, approaching hand-painted and photorealism. It’s no wonder that Substance 3D is unanimously praised in cinema for the authenticity and accuracy of its renderings. It’s also no surprise that it is so widely used in the world of design to showcase the most beautiful materials.
We had great pleasure in helping Substance 3D by Adobe propel itself to the forefront of the scene… of the web !
The challenge
We responded to the request of Substance 3D by Adobe to support them in their web promotion by meeting the following challenges:
- Create a site for an international event in record time
- Imagine this showcase as a setting for the incredible visuals produced using the suite’s tools
- Establish the publisher’s expertise in the field of texture creation
Mission accomplished after well-conducted design thinking workshops and agile, rapid web development !
The Strong Axes of the Solution
We didn’t have much time, and besides, we didn’t have to think for long: it quickly became clear to us that design thinking was the most suitable approach to meet the project’s deadline and scope requirements.
Without further ado, we launched co-construction workshops involving Substance collaborators and DBM teammates.
The final solution quickly took shape through brainstorming sessions: a primarily visual interface, offering an intuitive user experience similar to that of the software suite.
The development sprints swiftly took over from the design sessions for the agile production of the WordPress platform. This is obviously centered on media content and the ease of updating it.
de co-construction
pour concevoir le site de A à Z
