What solutions to highlight Urban Soccer’s offers ?
What tool to easily locate centers ? How to check availability ?
Introducing Urban Soccer
Leader in 5-a-side football
Lace up your cleats ; we present to you the leader of 5-a-side football in France : Urban Soccer !
With over 90,000 players gathered every week in one of the 31 private, indoor or outdoor centers, the group brings together all round ball enthusiasts. Urban Soccer means matches, football championships, and tournaments to share a friendly moment on the field with friends or colleagues !
UrbanSoccer also offers dedicated offers for children. They can celebrate their birthday with their friends on different fun themes. Furthermore, training academies (UrbanSoccer Academy, PSG Academy) have been created to offer children the opportunity to join a football school or football camps, in one of the UrbanSoccer centers.
But UrbanSoccer is not just about football ! Each center is full of activities such as Bubble football, badminton, squash, archery… Good vibes and tailor-made services to live the best possible sports experience !
We also wanted to highlight the brand’s commitment to the CSR approach, where sport-health, well-being, energy performance, cohesion, and inclusion take place through various actions : reduction of plastic bottles, implementation of fountains, organic products for snacks, carpooling…
Values and commitments that are particularly close to our hearts at DBM.
The Challenges
Always in this spirit of joy and good humor, our team has been supporting Urban Soccer in its digital strategy for several years. Our objectives :
- Redesign of the Urban Soccer website using WordPress
- Highlighting available centers and offers
- Ergonomic redesign of the field search funnel
- Integration of functionalities allowing players to track their performance
- Interconnection with My Urban to speed up booking
- Creation of a User Friendly interface
A new challenge taken up by the DBM team !
The Strong Axes of the Solution
Given the diversity of Urban Soccer’s offers as well as the number of available centers, it was essential for our team to design an ergonomic web interface and an optimized user journey. We worked on the site’s tree structure to present and highlight the brand’s various services.
The user has a complete vision of 5-a-side & 7-a-side Football, including the game, the rules, the advantages linked to practicing in UrbanSoccer centers, as well as the pricing offers (Subscription, under-26 offer, FFF offer, Afterwork offer…). Thanks to an interactive map developed by our team, they can easily search for their nearest Urban Soccer center. They can also check the availability of fields from the site, depending on the center and the chosen date.
The DBM team also worked so that teams participating in the UrbanSoccer championship (UrbanLeagues) can follow the ranking, results, and calendar of upcoming matches according to their center, their group, and their team.
To offer an optimal user experience and so that each player can relive their best actions, we integrated (via a connection to the video system used by UrbanSoccer) video sequences, filmed in the various centers equipped with cameras. By choosing their center, their field, the date, and the time, the player can view the entire match, view only the goals scored, and share the video with their friends.
Furthermore, we facilitated access to the various UrbanSoccer offers dedicated to children (birthday packages, football camps, football schools) and provided the possibility of finding available slots for birthdays according to the selected center as well as the package and the chosen date.
Finally, to finalize field reservations or registration for one of the services, we connected the site to the tool: MyUrban. Our team also proceeded with the connection to the ERP used by the Urban Soccer team to facilitate reservation management.
It is thanks to the power of the WordPress CMS that we were able to integrate all these functionalities and filters allowing us to optimize the user experience and create a user-friendly interface.
