UX Research & Design
At DBM, a successful project is one that meets both your business goals and your users’ needs.

A Tailored Methodology
Because you are unique, and so are your clients.
Before implementing any UX methodology for your project, we assess various criteria: your needs and expectations, schedule, budget, the human resources available, clients you can involve, etc.
Based on this information and by focusing on reaching your objectives, we propose the most suitable UX strategy. We don’t have one perfect method; we have many tools which we combine to create a UX methodology fully adapted to your needs, constraints, and the specific project.
No matter which methodology is chosen, we alternate collaborative workshops with periods of work and internal refinement to enrich and structure an effective response.
Research and Ideation
A great customer experience starts with defining your goals and understanding your users’ expectations. For that, we rely on several research models:
- Warm up
- Focus groups
- Semi‑structured individual interviews
- Online surveys
- Field surveys and observation
- Competitive benchmarking
- Audit of existing systems

Decide and Prototype
Whether with sticky notes, coloured pencils, sketches on paper, or wireframes using Sketch, it’s essential to model the collected information. To build final, high‑performing interfaces, we apply several methods:
- User journey mapping
- Card sorting
- Information architecture
- “Six to One”
- Wireframes
- Interactive prototyping

Evaluate & Improve
One of the foundations of UX is never treating a project as a static structure, but as a system whose parameters constantly change. Users’ needs and habits evolve, and you must evolve alongside them to stay competitive in your market. Hence, we alternate periods of evaluation with improvement actions. Here are some of the methods we use on your projects:
- Perfection Game
- Guerrilla Testing
- Usability Testing
- A/B Testing
- Quantitative UX evaluation

